L Squared Portfolio Company FineLine Technologies Acquires Traderplus

L SquaredAdd-on AcquisitionL Squared Portfolio Company FineLine Technologies Acquires Traderplus




August 21 , 2018 | Posted by Adam Kimura |

L Squared Portfolio Company FineLine Technologies Acquires Traderplus

Newport Beach, CA, August 22, 2018 – L Squared Capital Partners is pleased to announce that its portfolio company, FineLine Technologies Inc., has acquired Traderplus, a Durban, South Africa-based service bureau provider of barcode tags and labels. This merger leverages the two service bureau providers’ geographical reach and production capabilities. While FineLine offers 36-hour turn times to primarily North American and European retailers, Traderplus serves South Africa, Australia and China, as well as European markets, with quick turn production. Traderplus represents FineLine’s fourth acquisition since L Squared’s investment in November 2016.

“We look forward to enhancing our product and service offering by bringing Traderplus’ innovative and proprietary manufacturing process to all of our customers,” says FineLine’s Chairman and CEO George Hoffman. “Acquiring Traderplus brings us closer to our goal of becoming the world’s premier barcode and RFID tag and label service bureau. Through FASTtrak, FineLine delivers retail tickets, RFID and barcode labels to over 45,000 customers worldwide. It enables our retail customers to more effectively and accurately manage their global supply chains. With the Traderplus acquisition, retailers in South Africa, Australia and China can now enjoy the supply chain benefits available through FASTtrak.”

“We are excited to add Traderplus to the FineLine platform” added Rob Healy, Managing Partner at L Squared and FineLine board member. “Traderplus will increase FineLine’s geographical reach and provide best-in-class service, speed and accuracy to our global customer base.”

Traderplus Co-founders Dudley Cherry and Stephen Baverstock note that FineLine and Traderplus are alike in that they both offer fast production speed and innovation for retail supply chain ticketing. “FineLine’s and Traderplus’ mindsets are uncannily similar, which makes the combination of the two companies an especially effective resource for our customers worldwide,” says Cherry. Both Dudley and Stephen will continue in their current roles to support the growth initiatives of the combined platform.

For Additional Information Please Contact:

Rob Healy

Managing Partner

Office: (949) 398-0179

[email protected]

Jeff Farrero

Managing Partner

Office: (949) 398-0175

[email protected]

Tyler Huez

Senior Associate

Office: (949) 398-0182

[email protected]


About FineLine Technologies

FineLine Technologies provides barcoded, and RFID integrated labels, tags, and badges for supply chain, omni-channel fulfillment, POS, access control, and consumer engagement needs. FineLine produces billions of tickets annually through its global network of print hubs delivering them on average in less than 5 days. FineLine offers its more than 45,000 registered suppliers online order placement, tracking, and analytics to help customers efficiently manage their supply chains. Learn more at www.finelinetech.com.

About Traderplus

Traderplus is a leading provider of swing tickets and barcode labels focusing on retailers in South Africa, Australia and China. Its rapid growth has been a result of its proprietary production processes combined with world class customer service to deliver a truly unique value for retailers and their global network of suppliers. Learn more at www.traderplus.co.za.

About L Squared Capital Partners

L Squared Capital Partners is an investment firm headquartered in Newport Beach, CA that seeks to make long-term investments in leading growth companies that operate in targeted sectors: Education Technology, Tech-Enabled Services & Software, and Industrial Technology & Services.  Our unique investor base of family offices enables us to focus on long-term value creation driven by revenue and earnings growth, not financial engineering or market timing.  The principals of L Squared have worked together for over a decade and have over 60 years of combined experience investing in growing private companies. For additional information, please visit www.LSquaredCap.com.

This press release is for informational purposes only and is not intended as investment advice or an offer or solicitation with respect to the purchase of any investment. Investing with any investment firm is suitable only for qualified investors that fully understand the risks of such an investment. L Squared Capital Partners is an investment adviser registered with the United States Securities and Exchange Commission. Investments with L Squared Capital Partners are only offered in accordance with applicable securities laws.